This is a syndicated post. Read the original at MediaPost.com: mobile 2017-09-12.
Adform Accredited For Viewability Across Entire Stack
Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app environments for both display and video advertising. Adform said the move effectively accredits viewability across its entire Advertiser Edge platform, an integrated, end-to-end stack including ad serving, a DSP and a DMP.