This is a syndicated post. Read the original at MediaPost.com: mobile 2018-02-16.
Apple Search Ads Jump In Singular ROI Index Ranking
The search newcomer leaped from No. 10 in 2016, to No. 4, which means the ads delivered the fourth-highest ROI on iOS in 2017, according to a report that ranks top-performing ad channels driving the highest ROI on iOS and Android.