This is a syndicated post. Read the original at MediaPost.com: mobile 2018-01-12.
Dentsu Aegis Cuts Spending Growth Forecast For 2018
Dentsu Aegis issued a revised and downgraded 2018 ad-spending growth forecast today, predicting growth of 3.6% to $589.5 billion worldwide. In its June 2017 spending report, the firm had forecast 4.3% growth for this year.