This is a syndicated post. Read the original at MediaPost.com: email 2017-09-12.
Do You Know Your Audience?
It's amazing how easy it is to forget your audience. The day-to-day mechanics of pulling lists, picking products, and designing offers can focus so much of your energy and effort on your internal audience (such as peers and stakeholders) that by the end of it, you've lost sight of who your marketing is really talking to.