This is a syndicated post. Read the original at MediaPost.com: mobile 2017-09-13.
Half Of All Display Traded Programmatically In Europe
Half of all European display advertising is now traded programmatically, according to findings of a study conducted by IHS Markit for IAB Europe, released this morning at the dmexco conference in Cologne, Germany. The study estimates Europe's programmatic display ad marketplace expanded 42.7% to $9.7 billion in 2016.