This is a syndicated post. Read the original at MediaPost | Online Media Daily 2015-03-03.
Mobile Display Impression Shares Growing
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. Interstitial ad units engagement rates also rose, from 2.5% to 3.4%, while ad expansion rates for expandable banners remained unchanged.