This is a syndicated post. Read the original at MediaPost.com: mobile 2017-09-13.
'NYT' Creates Product Team, Combines 'Wirecutter,' 'Sweethome' Brands
The rebrand, which will go into effect in October, will drop "The" from both titles and be known going forward as simply 'Wirecutter.' The 'Wirecutter' makes money by recommending products and embedding links for readers to buy those products on e-commerce sites like Amazon.