This is a syndicated post. Read the original at MediaPost.com: email 2017-07-14.
Three Steps To A Strong Measurement Plan
The most important part of marketing communications is measurement. Yet often this piece is dismissed as "too hard," causing many of us to avoid creating a strong measurement plan. It's time to cut this challenge down to size. There are three parts of a strong measurement plan, and you'll want all three in place so you can be recognized for your contributions to brand success.