This is a syndicated post. Read the original at MediaPost.com: mobile 2017-09-13.
Wirecutter Cuts Sweethome Brand, Consolidation Timed To New Site Launch In October
Nearly a year after being acquired by The New York Times Co., The Wirecutter is consolidating spin-off publishing brand The Sweethome under a single Wirecutter brand. The rebrand, which will be effective in October, coincides with the launch of redesigned Wirecutter website, which draws on the "visual language of The New York Times," the company said, explaining, "The single site will feature a new logo, colors and fonts as well as a mobile first user experience, with a single column design, more navigable homepage and even more emphasis on deals that help readers save money on recommended products"